Transform your vertical video strategy in a month with an Explainer Bootcamp, focusing on Instagram, TikTok and LinkedIn.

Alumni Success

  • 4k to 12k followers in 3 months

    Oscar Davies, human rights barrister

  • Engagement up 136%; within 6 months, following grew by 2,670%

    Liz Bucar, religion scholar

  • 976% growth in audience reach

    Zing Tsjeng, journalist

What is it?

A four week vertical video bootcamp for renewing your video strategy for the next year on social media. You’ll work alone, alongside other creators also on the bootcamp - usually between 3-6.


This bootcamp is for independent content creators who want to represent themselves and/or their own work, rather than someone representing an organisation - and, crucially, it’s for people who want to make the internet a better place.

When is the next one?

It’s in February - we run roughly two bootcamps a year for individuals. Organisations also hire us to run them internally for staff.

The next creator bootcamp will take place in February 2026, beginning with an hour starter call followed by weekly office hours Weeks 2-4. Join via the link below - it’s £560 per person, VAT included.

Day to day, what support do I get?

As part of the bootcamp, you will join a groupchat with the other creators who are taking part. This is a space to ask Sophia an unlimited amount of questions ad hoc, and send ideas through for her feedback.

At the end of each week, Sophia will review published content and respond with her feedback. She’ll also be available for weekly ‘office hours’, which are an optional video call you can attend to ask for further advice.

What would I get out of it?

Video training across ideating, scriptwriting, production and publishing. You’ll not only be making 7-8 video explainers across the 4 weeks, and 3-4 carousel posts; Sophia will be giving you feedback on both your content ideas and your final output.

As a group you get a starter call with her, 3 office hours with her, as well as written feedback once a week and almost 24/7 contact with her on the bootcamp’s Instagram groupchat. This is by far the most affordable and accessible way to get Sophia’s 1:1 time if you’re an individual content creator.

You’ll finish the bootcamp with new ideas, improved engagement, and a video strategy to set you for the year.

How much time commitment is it?

The bootcamp is asynchronous; you’ll be given a video course and coursework to complete in your own time in your first week.

You will then be supported to create two videos and one carousel post per week in each of the following three weeks.

Grace Pengelley, author and editor

“enormously thought-provoking, and most crucially, fun”

Rosie Taylor, freelance journalist

I'm already seeing more and more views on my videos. But, more importantly, I know that the information I'm sharing about new NHS advice, government health policy and misleading marketing is getting to new audiences because so many of the comments I get are along the lines of: "OMG I didn't know this."

Book your place

The next Explainer Bootcamp will be run in February.