We help experts and storytellers go viral to make the world a better place.
Our story began with a vision. Making storytelling accessible to the audiences who need it.
Sophia Smith Galer was a Webby-winning digital journalist at the BBC when she first began experimenting with TikTok, a tool most journalists at the time were dismissing as an app for lip-syncing and dancing. While they ignored the platform, Sophia began making video explainers, soon picking up a following of hundreds of thousands of users.
Sophia went on to win the British Journalism Award for Innovation of the Year for her pioneering use of TikTok as a newsgathering and publishing platform. Now, explainers produced in her style are made by news outlets around the globe, and in 2022, British Vogue named Sophia one of the 25 most influential women in the United Kingdom.
With Viralect, you can find training, tools and advice that suits you and what you represent - whether that means your personal values, or the aims of a major company.
We have the experience and resources to make sure your videos are on trend, and on message.
Our expertise
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We’ve worked with every major social media company, and stay up to date on platform and algorithm changes do you don’t have to.
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We’ve built an award-winning app powered by AI and deliver training to creatives and journalists on how to use it (and not use it!) - as well as stay alert to AI malpractice.
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Whether it’s an hour-long podcast, an 85,000-word book, or a 1 minute video - we’ve been there. We can advise on multi-platform stories that include and go beyond vertical video.